AssuranceSD, Inc. and its subsidiaries and affiliates, including, without limitation, SequoiaSD, LKiChoice, and Premier Financial Management Services (collectively, “AssuranceSD,” “we,” or “us”) recognizes the importance of protecting the privacy needs of visitors to our websites (the “Websites“) and through other interactions by email and telephone. This Privacy Policy describes the types of personal information we may collect from you or that you may provide when you visit the Websites and our practices for collecting, using, maintaining, protecting, disclosing, and processing such personal information. Please read this policy carefully to understand our policies and practices regarding your personal information and how we will treat it. As used in this Privacy Policy, “personal information” means information that identifies, relates to, or describes an identified or identifiable natural person.

This Privacy Policy does not apply to the personal information, including health information, that we collect in the course of providing support services for self-directing care, including from forms submitted to us for those services that were downloaded from our Websites. We will handle and protect such information in accordance with HIPAA.

INFORMATION WE COLLECT AND USE

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services. These may include: (a) registering for an account; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Through the Websites and by Email and Telephone. We collect and store the following personal information and use it for typical business purposes (including security and anti-fraud purposes), as described more specifically below.

• Personal identifiers. We receive personal identifiers (such as your name, phone number, e-mail address, mailing address, county) and use them to respond to your requests, and to communicate with you for marketing, newsletters, and informational purposes. We may also collect and use this information to respond to feedback, complaints, and to provide information about our products and services.
• Message content. We receive messages you provide through email, by phone, or a “contact us” form on the Websites, including in connection with customer service requests, appointment requests, and complaints. We use this information to respond to your requests and to improve the Websites and our service.
• Location information. We may use some of the information we collect, such as IP addresses, to estimate an approximate location of the visitors of our Websites in order to enhance and personalize the features and functionality of the Websites and service offerings and for internal business purposes.
• Anonymous or aggregated information. We may de-identify or aggregate data we receive and may use and disclose it for any business purpose.

From Job Applicants. Job application information may be collected by us directly online.  For California residents, the privacy notice required by California is available here.

Automatically Through the Websites. When you visit our Websites, we and our third-party partners, collect information by automated means. Such means include the use of cookies, pixels, web beacons, web server logs, and other similar technologies.

As further described in the Cookie Policy, we may use such technologies to collect personal identifiers (such as your IP address), information about your device (such as your browser characteristics, device IDs and characteristics, operating system version, and language preferences) and information concerning your usage of our Websites (including the link you used to reach a given webpage). For example, we use this information to determine how many users have visited particular webpages, viewed particular content, or opened messages or alerts, and we may also use such information to improve the performance of the Websites, to improve our marketing activities, and to enforce our Terms of Use, prevent malicious conduct, and for anti-fraud and security purposes.

In some cases, our third-party partners may process information collected by cookies and related technologies that we permit them to use on the Websites. Like most websites, we use Google Analytics to collect and process certain website usage data. To learn more about Google Analytics and how to opt out, please visit https://tools.google.com/dlpage/gaoptout. In addition, you can click the following link in order to find out more information about your options with respect to Google Analytics and other Google services: https://policies.google.com/technologies/partner-sites.

We also may engage with online advertising services to show our advertisements on other websites and online services and those advertising services use cookies and similar technology to track when visitors visit our Websites from those advertisements.  We do not use cookies and other similar technologies to track visitors on our Websites as they use other websites for targeted advertising purposes.

You may be able to change a web browser’s settings to block and delete cookies when you access the Websites through that web browser. However, if you do that, the Websites may not work properly; also, we will still receive basic information (such as last URL visited) when you navigate to the Websites. The Websites do not respond to browser do-not-track signals.

INFORMATION DISCLOSURES

We may provide third parties with the personal information we collect (as described above) for our business purposes to assist us in providing products and services to you, including to put you into contact with a partner or to help us market.

We do not sell your personal information for money or other consideration.  We do not perform targeted advertising across unaffiliated websites.

To Provide, Protect, and Improve Our Websites and Services. We disclose personal information as necessary to operate our business, such as with third-party providers, partner practices, and affiliates in connection with providing services to you. We require that third-party providers use personal information only for that purpose, and we also require assurances that they will appropriately protect personal information entrusted to them. We also may access, preserve, and disclose information if we believe that such action is necessary in our judgment to comply with a legal obligation or to protect and defend our rights or property, or those of others. For example, we may provide information, including IP address information, to our service providers to protect the Websites, such as for fraud detection purposes.

Sales, Mergers, and Acquisitions. In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another entity (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal information and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit or as otherwise necessary to complete the transaction as permitted by law or contract.

Other Sharing. We may share information as described under “Information We Collect and Use” above and for other business purposes as otherwise explained in this Privacy Policy.

RETENTION OF PERSONAL INFORMATION

As a general matter, we only keep information for as long as necessary to fulfill the purposes for which it was collected, as stated in our retention policies, and permitted or required by law, such as to comply with recordkeeping and other legal obligations. There may also be residual information that will remain within our backup files, databases, and other records, which will not be removed or changed, except in accordance with retention policies.

PROTECTION OF PERSONAL INFORMATION

We employ reasonable security measures to secure and protect the information we receive. No method of electronic transmission or storage is 100% secure.

LINKS TO THIRD PARTY WEBSITES

The Websites may contain links to other websites, and other websites may link to the Websites. This Privacy Policy does not apply to personal information that you submit to the websites of our business partners, partner practices, or any other third-parties or that are collected by them from you, even if those third-party websites are linked to our Websites. We are not responsible for the privacy practices of such other websites. When you visit another website – via a link from the Websites or otherwise – you should review the privacy policy of that other website. This Privacy Policy applies solely to information provided or obtained on our Websites.

NO USE BY PEOPLE UNDER THE AGE OF 18

If you are under the age of 18, you may not use our Websites. The Websites are not intended for use by children under the age of 18. We do not knowingly collect, maintain, or use personal information from children under 13 years of age. If we believe that any information has been posted by a child under the age of 13, we will promptly delete that information. Parents may contact us using the methods set forth below to request that information concerning their child be removed from our Website.

HOW TO CONTACT US WITH QUESTIONS

Customer questions, comments, and feedback are very important to us. If you have questions about this Privacy Policy please contact us at:

AssuranceSD, Inc

2112 Broadway St NE Ste 225 #218

Minneapolis, MN 55413

or by e-mailing us at info@assurancesd.com.

PRIVACY RIGHTS

Your state may impose specific legal requirements and create privacy rights with respect to personal information, and we will comply with restrictions and any requests you submit as required by applicable law.

When you make a request, we may require that you provide information (such as your name, email address and/or zip code) and follow procedures so that we can verify a request you make and your jurisdiction before responding to it. The verification steps we take may differ depending on your jurisdiction and the request you make. We will match the information that you provide in your request to information we already have on file to verify your identity. If we are able to verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request.

We will respond to your request within the time period required by applicable law. However, we may not always be able to fully comply with your request, and we will notify you in that event when required.

Certain privacy laws permit consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the consumer’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the consumer. An authorized agent must follow the process described below to make a request, and we will additionally require the authorized agent to verify his/her own identity and we will confirm the agent’s authority with the consumer about whom the request was made.

California Residents. California consumers have the following privacy rights: to request additional information about our data collection, use, and disclosure practices in connection with the consumer’s personal information; to request access to the specific personal information collected about the consumer; to request the deletion of personal information we have about the consumer; to request a restriction on certain processing of personal information; and to request correction of inaccurate information. Also, California consumers have the right not to receive discriminatory treatment if they exercise the rights listed above.

You may be able to use the Websites to access and update the information that you have provided to us through your use of the Website or otherwise. If you would like to request access to such information or that we update, correct, or delete any such information email us at: info@assurancesd.com. We will comply with requests you submit as required by applicable law.

We do not sell your personal information for money or other consideration, including as defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. We do not perform targeted advertising across unaffiliated websites. We also do not rent, sell, or share “personal information” as defined by California Civil Code §1798.83 about you that we collect on the Service with other people or unaffiliated companies for their direct marketing purposes.

The Service does not request sensitive personal information and we do not offer the ability to limit the use or disclosure of such information. Please do not submit sensitive personal information, such as health information to the Service.

Colorado Residents. Colorado consumers have the following privacy rights: to request additional information about our data collection, use, and disclosure practices in connection with the consumer’s personal information; to request access to the specific personal information collected about the consumer; to request the deletion of personal information we have about the consumer; and to request correction of inaccurate information. Also, Colorado consumers have the right not to receive discriminatory treatment if they exercise the rights listed above.

You may be able to use the Websites to access and update the information that you have provided to us through your use of the Websites or otherwise. If you would like to request access to such information or that we update, correct, or delete any such information, you may email us at: info@assurancesd.com. We will comply with requests you submit as required by applicable law.

NOTICE OF CHANGE TO THE PRIVACY POLICY

We reserve the right to modify this Privacy Policy. Whenever we decide to change this Privacy Policy in a material manner, notice of the change will be posted on the Websites for a reasonable period of time or provided to you using other means. Nevertheless, you should review the Privacy Policy from time to time to be sure you are aware of the most recent version. Please be assured that we will only use information in accordance with the Privacy Policy in effect at the time the information was collected, unless we receive your consent.

Effective: May 1, 2024